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About Us
BB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:
Creating a community of trustworthy businesses Setting standards for marketplace trust Encouraging and supporting best practices Celebrating marketplace role models, and; Denouncing substandard marketplace behavior
BBB exists to provide information for consumers so that they can make educated decisions about businesses, brands, and charities they can trust.
BBB Standards for Trust: Honor Promises Embody Integrity Safeguard Privacy Advertise Honestly Tell the Truth Be Responsive Be Transparent Build Trust
